Targeted content writing – is there a purpose to your post?
2016 has been the year of content and looking at the trends, 2017 appears to be no different. But in a time where content is king, and a content marketing […]
2016 has been the year of content and looking at the trends, 2017 appears to be no different. But in a time where content is king, and a content marketing […]
I was watching Indiana Jones and the Last Crusade the other day and a particular scene got me thinking. It’s the part where obsessed antiquities collector Walter Donovan selects the […]
We’ve all heard the saying “if you build it, they will come” but the real question is, will they stay? In the pursuit of more customers – and a juicy […]
There are 26 letters in the alphabet. But when you arrange those letters in a particular way, you can make people’s ears prick up and pupils dilate. One such arrangement […]
I’ve often said “If I wasn’t a writer, I’d be a renowned chicken & waffle chef!” That’s not because I’m looking for a way out of writing (although it always […]
I love analogies. They make complex topics understandable and help build a connection with your listener. I don’t know the first thing about space-time, but if you tell me how […]
Building your email list and collecting contact details from current and potential clients is a wise investment. But do it wrong and the only thing your webform will be collecting […]
When’s the last time you changed the copy on your website? If you’re racking your brain to think of when that was, it’s probably been too long. Just like clothes, […]
It was way back in the 1700’s when a forward thinking writer by the name of Samuel Johnson first noticed the effect, or lack of, that ads were having on […]