Who is Sidecar Creative?
Sidecar Creative is a team of two Perth copywriters working in tandem to write compelling content for a range of mediums. Our collaborative approach means you get two brains generating ideas, two sets of keen eyes proofing your copy and 20 fingers methodically bringing your project to life.
Relax, double the copywriter doesn’t mean double the cost! It’s one rate, on one invoice for one happy client.
Think of us as a creative two-for-one deal!
We've been doing this for over 87,600 hours( and boy are our fingers tired! )
The Men Behind the Pen
We're so in tune with our clients that we finish their sentences. Copywriting is all we do, and we do it damn well.
Our culture is time-starved, so you need writing that puts your brand on a pedestal and compels your audience stop and think. Now, more than ever, you need copywriting that engages.
Let’s meet the team.
Dave Roberts
(copywriter & generous tipper)"I proved that men can multitask by coughing & sneezing at the same time."
Despite his unique ability to catch a tea bag in a cup precariously balanced on his foot, Dave's real talent lies in his writing. He lives by the philosophy of 'creative simplicity' and believes a successful campaign comes from a simple idea marketed to the right people at the right time. He's also a bit of a whizz in the kitchen, so if you want to taste his paella - you need just ask.
Lachy Banton
(copywriter & oxygen wrangler)"If I wasn't this, I'd be a renowned chicken & waffle chef!"
Fuelled by Philly Cheesesteaks and local roast coffee, Lachy has written for just about every industry you can think of. He also once wrote an online classified advert selling perfume that came with a free dinner date... and sold a chest of drawers for an Italian mixed-meat roll (ono). Delicious food may be his weakness but clever, attention-arresting copy is his strong suit.
WHY
The value of a good copywriter
Let’s drop a truth bomb: anyone can write copy. Our job as copywriters is to help you avoid the wrong words, find the right ones and string them together in their most distilled and compelling form to elicit a response.
Remember, the average person in an average city on an average day will be exposed to 5,000 advertising messages. That means you only have a few seconds to get your message across.
Put simply, our copywriting is equal parts impact + branding + relevance.
Your style is your voice
We write in a style that is direct, simple, brief, lucid and persuasive. But most importantly, we write in your voice and this creates an intimacy with your reader that is profound.
Our, or should we say your, writing will be conversational and emotive; it’s this conversational tone that builds trust and it’s the emotion that sells your product or service.
An audience of one
The key to great writing is addressing each reader as an individual. At Sidecar Creative, it’s the personal rapport we help build with every reader that connects, engages and converts.
Brevity is key. The shorter the text the more powerful the words become.
Our Work
The words we write have found loving homes all across Australia...
Latest Blog Posts
2016 has been the year of content and looking at the trends, 2017 appears to be no different. But in a time where content is king, and a content marketing […]
I was watching Indiana Jones and the Last Crusade the other day and a particular scene got me thinking. It’s the part where obsessed antiquities collector Walter Donovan selects the […]
We’ve all heard the saying “if you build it, they will come” but the real question is, will they stay? In the pursuit of more customers – and a juicy […]
Social Media
Because of the intensely personal nature of social media, strategy-driven content is key in building rapport, strengthening branding and increasing recommendations.